26 June 2015
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Oren Eini talks with Dave Rael about army experiences, expectations while building software systems and products, and the differences between projects and products

Oren Eini has over 15 years of experience in the development world with a strong focus on the Microsoft and .NET ecosystem and has been awarded the Microsoft's Most Valuable Professional since 2007. An internationally known presenter, Oren has spoken at conferences such as DevTeach, JAOO, QCon, Oredev, NDC, Yow! and Progressive.NET. Oren is the author of the book "DSLs in Boo: Domain Specific Languages in .NET", published by Manning (http://manning.com/rahien/) Oren's main focus is on architecture and best practices that promote quality software and zero-friction development. Using his pseudonym as Ayende Rahien, he is a frequent blogger at http://www.ayende.com/Blog/.

Oren's top 3 tips for delivering more value:
1. Figure out who is paying and who is the customer (usually not the same - paying for the software vs using the software)
2. Be aware of how you are being measured - define your success criteria.
3. Understand how you are providing value and your incentives



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