05 January 2017


Neal Ford talks with Dave Rael about architecture, creativity, feasibility, and great writing

Neal Ford is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a global IT consultancy with a focus on end-to-end software development and delivery. He is also the designer and developer of applications, articles, video/DVD presentations, and author and/or editor of an increasingly large number of books spanning a variety of subjects and technologies, including the most recent Presentation Patterns. His professional focus includes designing and building of large-scale enterprise applications. He is also an internationally acclaimed speaker, speaking at over 300 developer conferences worldwide, delivering more than 2000 presentations. You can email Neal at nford at thoughtworks.com.

Neal's top 3 tips for delivering more value:
  1. Capture important descisions
  2. Leave room for creativity
  3. Find ways to get into the deep concentration flow state

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