23 September 2015


Alan Cooper talks with Dave Rael about interaction design, collaboration, sustainable business success, reading and books, and innovation

Alan Cooper is an American software designer and programmer. Widely recognized as the “Father of Visual Basic," Cooper is also known for his books About Face and The Inmates Are Running the Asylum, both appearing in multiple updated editions over the years. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products.

Alan's book recommendations:
Alan's top 3 tips for deliving more value:
  1. Slow is smooth and smooth is fast
  2. You are not your user (and you must observe your user rather than ask them)
  3. Worship Dunning-Kruger

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