27 June 2016
By:

Guest:

Philip Morgan talks with Dave Rael about the importance of positioning, the value and perception of marketing, delivering value, and specialization

Philip Morgan helps software development shops generate more leads. Unlike other marketers, he uses hyper-specific positioning, education-based content marketing, and marketing automation to make that happen. He’s also the author of The Positioning Manual for Technical Firms.

Philip's top 3 tips for delivering more value:
  1. Talk to your clients (or employer) more and find out about their business
  2. Become more curious about the why, even if it's at the expense of the how
  3. See your business as more than just an extension of yourself


blog comments powered by Disqus