30 May 2016
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Justin Searls talks with Dave Rael about choosing the most difficult path, heightened insight from challenge, and the pitfalls of local optimization

Justin Searls has two professional passions: writing great software and sharing what he’s learned to help others write even greater software. He helped start a software agency called [Test Double](http://www.testdouble.com), whose crack team of double agents solve complex problems with clean and simple solutions.

Justin's top 3 tips for delivering more value:
  1. Step away
  2. Indicate positive emotion when communicating via text
  3. Pair program and collaborate even when you think you don't need to - avoid the hacker mentality


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